Released on: November 5, 2007, 8:13 pm

Press Release Author: Management-Ware Solutions

Industry: Advertising

Press Release Summary: Management-Ware launches BuiltinTEXT, the most accessible
online in-text advertising solution. Most of BuiltinTEXT Competitors don't own the
technology, they are only resellers and most of the time it's every expensive to
advertise with them. As a small business or multinational enterprise you don't want
to spend 3000 or 10000 dollar just to open an account to see if that kind of
advertisement will work for you. BuiltinTEXT is a self service pay-per-click
advertising solution for everyone.

Press Release Body: Management-Ware Solutions launches BuiltinTEXTT pay-per-click
In- Text Adverting Solution

Montreal, Quebec, November 5, 2007 - Management-Ware Solutions announces the launch
of BuiltinTEXTT, a contextual advertising solution that delivers in-text advertising
campaigns on premium publisher Web sites.

BuiltinTEXT is unobtrusive pay-per-click text advertising solution using a
patent-pending text analysis technology to discover relevant keywords on a
publisher\'s Web page in real-time and automatically match them to relevant ads that
are shown upon user mouse-over. The beauty of advertising with BuiltinTEXT is that
advertisers only charged when potential customers click their links. BuiltinTEXT ad
unit can incorporate text, graphics, audio and video, and the user is able to click
through to the advertiser\'s website link for additional information about the
product or service.

For more about the BuiltinTEXT, visit the web site: http://www.builtintext.com

BuiltinTEXT is a technology created and distributed by Management-Ware Solutions,
developed to locate words & word phrases found within text and link them to relevant
commercial information. BuiltinTEXT enables advertisers to target their customers
when they are most receptive - reading relevant content. Campaigns target a set of
topics, are purchased on a pay-per-click model and are managed through a simple
self-service ad system interface.

\"BuiltinTEXTT is in beta mode. We are currently recruiting beta testers that will
integrate our in-text advertising system into their websites, advertisers and future
partners. If anyone wishes to participate in our beta program, please submit your
request at: http://www.builtintext.com/contact.htm, said Fedner Cleus, Vice
President at Management-Ware Solutions. \"BuiltinText creates an online advertising
vehicle that is the best of both worlds - providing strong conversion rates and
sophisticated brand-building options all through one user-initiated ad unit.\"

\"What sets Management-Ware BuiltinTEXT apart from other In-Text Advertising
solutions is the fact that we own the technology. We are not a reseller. We know
that, as a small business or multinational enterprise you don\'t want to spend 3000
or 10000 dollar just to open an account to see if that king of advertisement will
work for you. We get 15 ad formats to accommodate, as much as possible, the
advertiser\'s needs. It\'s free to open an account and starts advertises when you feel
ready. Management-Ware gets his own development team, so you can be sure that more
ad formats concepts will be released later. Many plugging will be available to
facilitate the integration of the ad system with desktop Applications and web
applications\", said Fedner Cleus, vice-president at Management-Ware Solutions.

Using BuiltinTEXT, publishers can generate additional revenue from contextual
advertising. Advertisers are now able to use rich media advertising in their in-text
ad unit, including video, audio, flash animations, and interactive forms. This gives
advertisers the option to move beyond the standard text message and logo ad unit.

About Management-Ware Solutions
Management-Ware Solutions provides online publishers and advertisers with the most
technologically advanced in-text advertising solution based on patent pending
technology that combines advanced semantic and statistical algorithms, proprietary
thematic taxonomy, and high performance specialized infrastructure.
Combining technological innovation and marketing strategy is Management-Ware
Solutions\' motto for any project. The company develops management software for
national and international markets. We developed several innovative applications,
some of which reduce the daily tasks of management, recruitment and marketing
specialists. On the other hand, other applications facilitate job search, resume
reception and management of associations, candidates and members.

For more about Management-Ware, visit http://www.builtintext.com

Web Site: http://www.builtintext.com

Contact Details: Management-Ware Solutions
Fedner Cleus
230 Henri-Bourassa E, #205
Montreal, Quebec H3L1B8
Canada
Phone: 514-381-7722
Toll Free: 1-866-681-7722
Fax: 514-381-7725
info@management-ware.com
http://www.builtintext.com